When change is imposed (as in downsizing scenarios), clearly the most important determinant of “getting through the swamp”, is the ability of leadership to…well, lead. The literature on the subject indicates that the nature of the change is secondary to the perceptions that employees have regarding the ability, competence, and credibility of senior and middle……

A friend of mine who is an experienced corporate marketer started a new business. The store just opened and being the good pal that I am, I was able to provide some advice regarding marketing on the web – specifically regarding blog marketing. This is a new small business, so considerations for what to do……

B-to-b organizations are well along in their measurement of social media. This was just one of many findings in a just-completed survey by BtoB and the Web Analytics Association. The “B-to-B Web Analy-tics Survey” found that nearly half (48.3%) of respondents are already measuring social media. This finding seems to map with another clear interest……