1. Send your sales letter to the right people. If the intent of your sales letter is to sell home renovation services, for example, you want to send it just to homeowners in your area, not to apartment dwellers. While the best mailing list is one that you’ve built personally from your own prospect list,……

Even the most time-pressed business owner can attract more customers with less effort through the right cross-promotions. Why? Because when you join forces with other credible people who also reach your market you can reach your customers more efficiently, credibly and memorably with the right offers and services. To stand out from their competition in……

Business networking is an inexpensive, effective way to advertise your services and products. She sent in these business networking tips, four basic steps which will make your business networking more effective: 1. Choose Events Wisely: Attend events where there will be business owners or decision-makers to buy your product or service. Don’t waste time attending all……

1. Choose the right networking group or event. The best results come from attending the appropriate networking events for your particular industry. This should include trade shows, conferences, and associations dedicated to your type of business. For example, if your target market is a Fortune 500 company, it does not make sense to join a……