Internet service providers on the market may be concerned by Yahoo last report earnings for the fourth quarter last year. The figures show the company saw a turnover of just over $ 1.5 billion (948 million pounds) over the last three months of 2010, down 12 percent from the previous sector. The income was affected……

The economic recovery may be a now-you-see-it-now-you-don’t kind of thing but marketers aren’t waiting this one out. Increased ad spending by automakers and financial service companies helped boost U.S. ad spending in the first half of 2010 by 5.7% to $63.5 billion, says WPP Group’s Kantar Media. TV led the first-half rebound, with spot TV……

The Advertising Standards Authority has announced that it will soon be regulating online marketing, in response to thousands of complaints which until now fell outside its jurisdiction. The ASA website clarifies: “From next year, the rules in the UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (the CAP Code) will apply in full……

Revenues from online advertising in Canada blew past expectations in recession-ravaged 2009 and are expected to jump another 15% this year, according to new figures out Tuesday. The Interactive Advertising Bureau of Canada said revenues hit $1.82 billion last year and will reach $2.1 billion in 2010. “It seems incredible that after passing the $1……

Even the most time-pressed business owner can attract more customers with less effort through the right cross-promotions. Why? Because when you join forces with other credible people who also reach your market you can reach your customers more efficiently, credibly and memorably with the right offers and services. To stand out from their competition in……